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Web 2.0 & Social Media Security
Web 2.0 technologies have forever changed the nature of the Web and, along with it, the nature of Web security. Web content is now highly dynamic, precipitating the need for security solutions that are capable of real-time assessment, categorization, and threat control.
Because of its ability to enhance collaboration and further facilitate business processes, Web 2.0 is generally viewed as positive. Nonetheless, it has a significant downside as well: it dramatically increases the potential for the unwanted exposure of confidential data. Web traffic, as a vehicle for either the inadvertent or malicious loss of confidential data, should not be underestimated.
Fortunately, InfoSight provides straightforward, feature-rich and highly robust solutions to this problem. Users of our Web security products can substantially increase the value of these solutions simply by implementing a fully-integrated set of market-leading data loss prevention (DLP) capabilities, also available from InfoSight.
Did you know?
- 87% of office workers access Web 2.0 & Social Media sites/week, with 63% accessing the sites one or more times/day
- 51% of office workers spend one or more hours a week using & accessing Social Media sites when at work
- 46% of office workers have discussed work-related issues on social media websites
- 71% of office workers use Web-based email at work for personal reasons
- A growing number of organizations (60%) are using Web 2.0 apps (blogs, Wiki's, RSS feeds, social media) to improve collaboration & facilitate participation across the enterprise.
- Users are still mostly using Web 2.0 apps without any filtering or monitoring, creating a legitimate security threat.
Ensure your staff members don't un-intentionally share things that they shouldn't on social media sites, or that they don't accidentally deploy malware unaware. Ask us about our Web 2.0 security products as well as our Information Security Awareness Training programs.
Contact us today to learn more.Complementary Services
Data Loss Prevention
Social Engineering Testing
Anti-virus & Malware Protection
What is Web 2.0?
Web 2.0 is the second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networking. It's a mix of technology and business process that facilitate conversational marketing. Web 2.0 sites allow its users to interact with each other as contributors to the website's content, in contrast to websites where users are limited to the passive viewing of information that is provided to them. The term Web 2.0 came into use in 2004. Examples of Web 2.0 include:- Hosted services
- Web Applications
/ Cloud computing - Social networking sites
- Video-sharing sites
- Wikis, blogs, mashups
- Folksonomies
What is
Social Media?
Social media utilizes a 'social' or 'Web 2.0' philosophy that is based on user participation and user-generated content. It uses Internet- and mobile-based tools for sharing and discussing information. Social media is all about marketing through engagement and connection, not direct sales. They include social networking, bookmarking, news and other sites that are centered on user interaction.
Do you have something to add to this definition? Let us know. Email your comments and contributions.
